I worked on this brading and advertising campaign with one other student, and
we wanted to communicate LSAD’s fun, friendly and inviting atmosphere. We decided to stay away from the idea of
the typically formal, information heavy brochures. From experience we found that these brochures don’t serve their purpose as students are bombarded with too much information at once.
The result was a fresh, friendly typographic campaign that speaks directly to the students, something they can interact with. We kept the information to a minimum but give the option to seek further information on our website if relevant.