LIPSTICK WITH A CONSCIENCE

ECO PACKAGING

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The Brief issused by Creative Conscience was to create a campaign that deals with overpackaging. I chose to create a campaign that comments on the overpackaging in cosmetics, creating this fun interactive lipstick that informs the viewer about overpackaging in cosmetics. Handlettering is used to give the piece a fun organic feel and a grey paper stock to show the recycled aspect.
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