EL SABOR LIBRE

PACKAGING DESIGN

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This branding designed for an organic Mexican food range for M&S. My inspiration for this range was Mexican wrestling in Spanish (Lucha Libre). The bright colourful and fun Mexican wrestling masks bring energy, fun and energy to the branding and packaging. The name “El Sabor” meaning to taste and “Libre” directly referencing Mexican wrestling meaning free. The lettering in the branding is all hand drawn lettering.
This project has been featured on the Dieline and in the Dielines top 100 of 2015, it has also been featured on packaging of the world.
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